Mumbai, 26th January. Bajaj Group, one of the leading industrial houses of the country, launched its special campaign ‘Bajaj Elevate India – Vikasit Bharat Dhyeya Hamara’ on 26th January, 2025 on the important occasion of Republic Day.
Announcing the formal launch of this campaign, Chairman of Bajaj Foundation and Patriach of Bajaj Group, Mr. Shishir Bajaj said that this campaign is a celebration of Bajaj Group’s long-term commitment to empower the rural communities of the country. Under this campaign, Bajaj Group has decided to release 5 teaser videos and a 28-minute CSR film. This special film was aired on DD Kisan Channel on January 26, 2025 at 4 pm, which has also been made available on Bajaj Group’s YouTube channel. This CSR film is available in both Hindi and English. The film highlights the transformative work of Bajaj Foundation, the CSR arm of the Bajaj Group.
It operates through Jamnalal Kaniram Bajaj Trust (Sikar, Rajasthan) and Kamalnayan Jamnalal Bajaj Foundation (Wardha, Maharashtra and Lalitpur, Uttar Pradesh). Over the last 15 years, these trusts have positively impacted the lives of over 5 lakh families and over 22 lakh individuals, significantly addressing challenges such as water resource management, farmer suicides and rural poverty. Their key initiatives include sustainable agriculture, water conservation, women empowerment, livelihood opportunities and skill development for youth.
Commenting on this special campaign, Mr Shishir Bajaj, Chairman, Bajaj Foundation said, As the grandson of Shri Jamnalal Bajaj, a visionary who championed rural empowerment, and the son of Shri Kamalnayan Bajaj, I feel honored to continue their mission of nation-building and self-reliance. Together with my sons, Kushagra Bajaj and Apoorv Bajaj, we are committed to creating sustainable, self-reliant communities.
I am happy that DD Kisan has decided to telecast our film on their channel that has a dedicated viewer base from our country’s farming community. Our aim is to reach out to each and every Indian primarily our rural communities and inspire them to become self-reliant problem solvers in this era of growth and collaboration. I urge to watch our film and associate with Bajaj Group’s enduring commitment to a Viksit Bharat envisioned under the leadership of our honourable prime minister Shri Narendra Modi.”
Key Highlights of Bajaj Foundation’s Work include
• Rejuvenated 245 rivers and constructed over 8,000 water-harvesting structures, benefiting 90,000+ families.
• Trained 1.25 lakh farmers in natural farming and made 1.6 lakh acres chemical-free.
• Formed 4,421 Self-Help Groups (SHGs), benefitting 56,000+ families and promoting women’s empowerment.
• Supported in the establishment of over 40 Farmer Producer Organisations across Maharashtra and Rajasthan that have over 10000+ shareholders turning farmers to Agro entrepreneurs.
• Installed 6,000+ biogas plants and distributed 4,000+ solar units to support renewable energy in rural areas.
• Regular health camps and mobile dispensaries have reached 37,000+ villagers.
Bajaj Group, led by Group Chairman Kushagra Bajaj, is a diversified conglomerate with a rich legacy in both business and philanthropy. Its flagship entities include:
• Bajaj Hindusthan Sugar Limited: India’s one of the largest sugar and ethanol manufacturing company with a sugarcane crushing capacity of 1.36 lakh tonnes per day, producing 800 Kilo Litres of Ethanol per day.
• Bajaj Consumer Care: A leading name in the FMCG sector with popular brands like Bajaj Almond Drops Hair Oil and Bajaj 100% Pure Oils.
• Bajaj Energy along with Lalitpur Power generation Company Limited: A prominent player in the thermal power generation industry producing 2430MWs in Uttar Pradesh.
While driving industrial growth, the Bajaj Group remains deeply rooted in its social responsibility ethos, aligning its business practices with the vision of Aatmanirbhar Bharat (self-reliant India) and Viksit Bharat (developed India).
